Adobe purchases $240 million web software maker
Adobe Systems has bought Day Software Holding, which is a software company based in Basel, Switzerland. Day Software Holding specializes in enterprise content management, as well as digital asset management.
Management of content and digital asset management refers to all the technologies and systems which are deployed to capture, manage, process, modify and release, or publish content which is related to an enterprise. Apart from this, Day Software’s most prominent product is Day Communique, which is actually a Web Content Management system.
The acquisition of Day Software in July, 2010 is aimed at strengthening the Adobe’s own offerings which are specially targeted to enterprise, Adobe said.
Adobe plans to include Day’s Software products in its line of Digital Enterprise Solutions which are offered by Adobe. In addition, Adobe mentioned that it has no special interests and does not plan to fully enter the ECM (Enterprise Content Management) market.
There have been doubts whether the existing customers of Day Software would be affected in any way or not. Although Adobe mentioned that they need not worry, as there is a ground of “common needs” to both “core ECM or customer experience”.
However, since experts and analysts say that Adobe has gained reputation as well as the ability to produce “shrink-wrapped, lower-priced” software, there could be a chance that Adobe takes Day’s technology and converts it into low-cost high-volume software. One can only wait and see what Adobe does next; and the way it presents the enterprise-end software.
