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So somebody has advised that to improve the ranking of your website, you should really put some genuine efforts in adding your website to the various web-directories, which claim to pull up the page rank of your website a notch or two!
On the other hand, you have also heard, to your utter confusion, adding your website to these web–directories can prove to be harmful for your website! Now what?!
Perhaps this may help you out. It always benefits to understand the basics of what you are doing first, before you make any attempts. Here’s the big picture of the web directories, which you should understand, because it’s crucial to know WHY you are doing WHAT you are doing.

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It’s about building up trust
Dump the short-cuts and easy solutions which claim to make your website hugely visible; Internet visibility is also about giving time, creating your website’s popularity and building it up slowly, but concretely. Thousands of service vendors might claim to bring traffic to your website, but believe it or not, majority of them are phony!
Once you have gained credibility, sites will link to your website, as a display of that trust, and you must do everything in your hands to maintain it. This is how you enter the family of websites which the big search engines like Google trust.
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No matter how hard you work to build a website, producing quality content and using a layout that will surely catch the attention of people, all your efforts will prove to be futile if Internet users don’t have an inkling that your website exists. It’s kind of frustrating to see no movement with the statistics of your website. What’s even more frustrating is if you spent a considerable amount of money to build the website and you’re hoping to generate some returns on your investment through the products you’re trying to sell or perhaps through traffic-generated income but you can’t meet your goals because nobody visits your website.

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A survey in 2007 attempted to determine the number of unique websites that were there in the world.

Because the method used to find and calculate this number was not very strong, and fairly speaking, questionable to an extent, the exact number is not known—however, the estimate of the number, correctly speaking, is said to lie in the range of 15 to 30 billion!

With such a huge number, you are still able to find what you want on the Internet. Well, most of the times!

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So you are done with the hosting of your web-site successfully, and now all you want it users to visit and see what you have done. Your website’s popularity might be a hugely influential factor especially if you are business is Internet-based, or is closely associated to online users on the web.

There are, however, some very simple steps to follow, which actually have the potential to enhance what is known as your “visibility on the web” or “web presence”, and increase chances that the name of your website comes up in the list when users try to search for it using associated keywords, etc. using the various search engines.  This is known as Search Engine Optimization or SEO.

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A domain name is no less than your “name”, in fact, as the power of the internet grows, and what is known as “web-presence” becomes increasingly important, the domain name of your website considerably matters.
A domain name can have consequences on the success of the marketing efforts you have done, the image of your brand, and can make or break the prospects of your web-site becoming popular among users.

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Domain names are often less-emphasized issues during the task of building and putting up a website. However, the importance of domain names must be realized before a domain name is chosen, since it can bear great effects as a result.

Uncovering the significant of domain names, here are some things to keep in mind when you’re going about the task of selecting the domain name.

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